On October 18^th, Google announced the Beta release of Website Optimizer, a new tool allowing for multivariate landing page testing that is easily controlled – and more importantly, analyzed – by AdWords advertisers. In essence, you take your landing page from your pay per click campaign – and using tagging (instead of redesigning multiple versions of the same page), you can create an experiment testing the effect that different parts of the site (titles, copy, pictures, etc) have on the conversion rate for your customers. The key – like all things Google, it’s free!

To me, forget the custom search feature that Google just announced – Website Optimizer is Google’s most recent tool that, once released to the general public, could single-handedly turn a company around. Here’s why.

Website Optimizer is about maximizing conversions – in plain terms that means getting more customers to go through your lead or checkout process – and hey, who doesn’t want more customers! The custom search tool, that’s nice; it makes searches more relevant on your site, it might help people find what they’re looking for more easily, yes, I know. But, let’s talk about what everyone really wants to know – RETURN ON INVESTMENT.

If your company is going to invest in a pay per click campaign, wouldn’t you like to get the most leads and sales out of it?

Wouldn’t you like to know if your landing pages are connecting with your customers?

Don’t you want to be able to get as many customers as you can from that PPC investment? Google’s Website Optimizer definitely has the promise for companies as a tool to maximize ROI.

The additional reasons why Website Optimizer is great:

- It’s perfect for any size company – small or large.

- You don’t need a huge budget for redesigning or designing multiple versions of landing pages. To start – all you need is one good landing page!

- You don’t need to be a tech-savvy designer that knows how to program all sorts of changes to your landing page – or have one on staff.

- You don’t have to have an analytics tool – you can use Google Analytics for tracking and reporting.

To find out more about Website Optimizer, Google has a great audio slideshow. The Beta version is currently being offered to AdWords Advertisers on a limited basis.  SEER Interactive is signed up for the Beta version, pending approval — stay tuned!

Take five minutes and learn how SEER’s ranking reports are different with our video demo:

- They’re online – which means you can access them anywhere, anytime! Home or office, 9am with your coffee or with your midnight snack. And they’re easy to share with your colleagues – you don’t have to send a report file around the office!

- Easily see each keyword’s recent trend by color-coded arrows indicating the previous month’s position on Google, MSN, or Yahoo! While there are ebbs and flows to search, the arrows help because a quick glance can usually indicate whether things are looking good or perhaps if something is not right.

- A graphical representation of each keyword’s historical ranking by search engine appears by mousing over the term’s current ranking. How much has a term improved since the beginning of a campaign? Did a term fall a few spots or a lot? Was it trending downward or did it fall off quickly? These graphs easily allow you to answer these questions.

- An aggregated graph of all your terms historical trends for rankings on page 1, 2, and 3 of each search engine is generated with a click of the mouse. This way you can readily get a clear picture of the health and direction of your SEO campaign.

- You no longer have to look keywords up one by one in the search engines to see where your company ranks. More importantly, our rankings are checked automatically, we upload them to our ranking manager, and the graphs and other features are generated instantly. This saves us time – which means we can focus less on putting reports together, and more on getting you rankings, leads, and sales, thus improving your return on investment!

So, if you have 4-5 minutes, check the video demo out!