Have you accidentally become addicted to myspace?
If myspace is the first and last thing you check in a normal day, then you have probably considered deleting your account to return to reality. Depending on your reasons for wanting to stop using myspace, there might be more to be gained than a confirmation email stating that your account is gone forever.

A myspace account is a valuable web resource for online marketers
From a marketer’s perspective, by identifying a single person that falls within your target demographic you can market to their network of online friends with the assumption that they are like-minded people.
Take a sample profile as an example:

• 23 year old female
• Philadelphia resident
• Interested in independent music
• Aspiring vocal artist
• Strong interest in health & diet

Who do you think this person is friends with online? Her friends click on links in her bulletins and messages all the time, just like any other profile. They probably click on links on her page too. Now, as a marketer, if you are targeting other young people interested in independent music, or people interested in health foods in the Philadelphia area, enlisting this young woman as an ad conduit could be instrumental to a campaign. To be more clear, what I am describing here, is how myspace is a vehicle for marketing with a more transparent audience. All you need is a good definition of what your target demographic is, and the users will tell you who and where they are. There are clues, or more obvious facts about the people volunteered in their profiles. I hope the new market frontier I’m describing is giving you some ideas.

Is this really a new frontier?
Wawa already has a myspace profile. There’s even a profile for Wawa iced tea. Yes, lots of people add these nonsensical profiles as their friends, and if Wawa employees are the profile owners and maintainers, kudos to them. I would be more impressed if Wawa had purchased a few choice myspace profiles belonging to real users, and began putting iced tea coupons into bulletins.

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