Ok folks, I have been a bit MIA on the blogging front, in the effort to get the biggest baddest most link baity, sphinn-induced post I can think of, and as a result I’ve been somewhat quiet on here sharpening every post to be PERFECT. Well tonight I’ve decided to be less perfect and just start sharing more stuff that is in my head, ok?

Going forward you can expect:

• A Much higher frequency of posts
• More type-os
• Run on sentences (or paragraphs)
• Misspellings (OK I’ll try to limit these)
• Brain dumps and videos on things I’d like to share with you, the people who have subscribed to the feed and stop by to read and say hello from time to time.

If reading a post with a long sentence or punctuation in the wrong place, or incomplete thoughts bothers you, let me know, I’ll look to improve the next one. But I can tell you this, I have about 10 blog posts that I have not refined to just the “right ” angle, and I’d rather just get them out and let you guys help me work it through, ok?

Good, so lets start having some fun!
I hope to see some of you at Pubcon in Vegas, if so, you’ll get to meet a bunch of us! It should be a real hoot!! I’ll be speaking on a panel related to developing keywords.

Hope to see some of you there!!

As search algorithms get better (or worse per your perspective), not just anyone can get top rankings for competitive terms. Google Universal is putting more rich content on page one and Wikipedia is dominating generic terms.

What does this mean for you?
There’s an old saying I repeat to others often:

“Locks are not to keep criminals out, but to keep honest people honest.”

Let’s relate this to search.
If a site has no business ranking well for “b2b lead generation” - i.e., no one is talking about this site, no one is linking to them, other sites are better candidates, and they’re obviously not a “leader in the industry” - then Google’s going to keep you honest by keeping the site out of the results.

So you’re not appearing in Google everywhere you’d like to be…
If you deserve to be in front of those visitors then ensure you’re focused. Your business will grow if you’re a good businessperson and hard worker. To stand out online one needs to innovate now more than ever. So this means some businesses will do better online, and some will do poorly. The laws of competition say those who fail in a business area will try something else. And that’s okay too, everyone’s good at something. Let’s not fool ourselves into imagining we can rank well for everything that is high volume and remotely related to the business. If we want traffic as site owners, we need to argue with ourselves as to why we deserve it!

The algorithms are getting pretty good in my opinion. I hope they can help to keep us honest (at least online) about what we claim to do as business people.