About us What began in 2002 as a vision has grown tremendously over the past six years. SEER Interactive is now comprised of eleven talented individuals, together bringing a wealth of knowledge and diverse experiences to the team. The following profiles outline each of the employees, their backgrounds, and the skills they bring to SEER. SEER itself is unique in many ways. One incredible requirement of SEER employees is that each must volunteer at an organization of their choosing, and all necessary accommodations are made to achieve that goal. Everyone here enjoys the success that is experienced daily, but also recognizes the value and importance of helping others and giving back to the community. SEER Interactive's employees currently volunteer at locations all over Philadelphia and the surrounding suburbs. Wil Reynolds - Founder - [Marketing / SEO / Analytics] – Over the past nine years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies that included Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA (to name a few). Although the internet bubble burst, Wil’s passion for web marketing has always been strong. Wil founded SEER Interactive, a Philadelphia-based SEO firm in 2002. - Wil currently sits on the young advisory board of the Convenant House, working with runaway youth. He's also volunteered playing video games and board games with sick children at CHOP.
- We put Wil "In the Hot Seat" for our March 2007 Newsletter. Click here to read Wil's 10 Questions & Answers.
Laura Lane [Marketing / SEO / Analytics] – Laura joined SEER Interactive after working in the marketing department at A.C. Moore. Her focus on measuring what matters most and applying those insights to tweaking marketing campaigns and intelligently developing web sites will be critical to your success. Laura is a tremendous resource to SEER's clients as her ability to turn web data into actionable metrics is crucial to maximizing ROI for every client. Laura is a graduate of Duke University and is pursuing her MBA at Drexel University. - Laura volunteers as a Friend of Students Run Philly Style and also runs in individual races throughout the year to raise money for various causes.
Crystal Anderson [Account Management / Media Buying] - Crystal joined SEER Interactive after working for an International Interactive Advertising Agency, headquartered in Baltimore. Her main focus was to build strategic business alliances with companies and agencies worldwide, along with developing and managing various international online advertising campaigns, including banner, pop, interstitial and PPC campaigns. Her responsibilities also included handling the media buying for campaigns generated from the Baltimore, as well as Mexico City, Mexico offices. Her ability to efficiently multi-task and strive for the top results for her clients make certain SEER’s clients will achieve success. Crystal is a graduate of Kutztown University. - Crystal volunteers for various organizations including: March of Dimes, Race for the Cure, and the Center for Autistic Children.
- Crystal was in the Hot Seat for the November 2007 Newsletter. Read Crystal's 10 Questions and Answers here.
Leslie Forgenie [Marketing / SEO] – Leslie joined the SEER Interactive team full-time after completing her internship with the company. She is committed to the development and implementation of creative SEO strategies to help clients achieve their maximum ROI. Leslie received her B.A. in Communications from Temple University. - Leslie is a local member of an international human rights organization.
- Leslie answered the "Hot Seat" questions in the July 2007 Newsletter. Read Leslie's 10 Questions & Answers here.
Rachael Levenson [Marketing / Account Management / SEO] – Rachael joined SEER Interactive following five years of telecommunications marketing experience with Comcast. In addition to managing competitive projects, she was responsible for developing training programs for new products and creating marketing initiatives. Her technical background and strong analytical skills make her an asset to the team. Rachael is a graduate of Villanova University's School of Business.
- Rachael volunteers with Laurel House, an emergency domestic violence shelter in Montgomery County, and with Mitzvah Mania.
Bonnie Schwartz [Account Management / Marketing] - Bonnie began her online marketing career with her work at a start up online dating company, where she helped to develop overall internet marketing strategy with a focus in email marketing. She then began working with PPC strategy at a Philadelphia ad agency, where she worked with major brands that included David's Bridal. Bonnie has a Business Degree with a focus in Marketing from the Wharton School at the University of Pennsylvania. Her passion for Internet Marketing and her drive to succeed will help SEER's clients achieve top Web results. - Bonnie volunteers with Philadelphia Cares, through which she helps teach seniors basic computer skills.
Dina Morozewicz [Marketing / SEO] - Dina joined SEER Interactive after working in the marketing department at A.C. Moore. Her responsibilities included in-store and company events, media placement, and analyzing sales results and advertising trends. Her analytical ability, attention to detail, and organizational skills make her a strong asset to the SEO team. Dina is a graduate of The Art Institute of Philadelphia. - Dina volunteers for March of Dimes and various organizations raising money for babies and children.
Adam Melson [Account Management / PPC] - Adam joined SEER Interactive after three years of marketing experience working with a software and financial company. The need to stay in tune with a fast-paced online marketing industry drove him to find a position at SEER. Adam has a degree in Marketing from York College of Pennsylvania. - Adam volunteers at COSAC, the New Jersey Center for Outreach and Services for the Autism Community.
Andrew Burke [Programming] - Andrew joined SEER Interactive at the end of his senior year at Villanova. Andrew is looking to pursue his desire to design and code various projects, which will help the rest of the team. Andrew plans to pursue his masters in Software Engineering at Villanova University. - Andrew volunteers at Julia de Burgos Elementary School in Philadelphia, teaching 8th graders how to use computers for research and presentations.
Stacey Harpster [Marketing] - Prior to joining SEER Interactive, for more than nine years Stacey served numerous regional, national and international clients in advertising agency environments offering services ranging from graphic design and copywriting to strategic marketing planning/consulting and account management. Stacey’s diverse marketing background extends through a wide range of industries including: finance, automotive, higher-education, homeopathy, fine-dining, retail, photography, health care, insurance, non-profit, technology and more. Stacey has also served as an adjunct faculty member of the Temple University School of Communications & Theater (SCAT) where she taught two undergraduate copywriting classes. Stacey received her Master of Business Administration with a concentration in Marketing and graduated Magna Cum Laude earning her Bachelor of Arts in Journalism, Public Relations and Advertising with a concentration in Advertising Copywriting from Temple University. She also completed a minor in philosophy. Stacey serves our clients with the highest degree of quality and efficiency, drawing upon her extensive marketing and creative experience and her fastidious attention to detail. - Stacey volunteers with be.girl—an event with a series of activities aimed at empowering the fierce and fabulous Philly girl to embrace her beauty, realize her strength, and utilize her intelligence for the betterment of community, and the growth of self.
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