Web Analysis Consulting 

 Do you know what marketing channels lead more people to buy or submit leads / sales on your web site?

You know you've used radio, print, TV, SEO (Search engine optimization), e-mail marketing, and online advertising, and you know that roughly you saw it was or wasn't worthwhile.  Wouldn't you like to know exactly how worthwhile the expenditures in marketing are working both online and offline?

At SEER, our web analytics consultants will help you make sense of those useless stock reports you get from your current web analytics package.  Out of the box, no web analysis tool will provide you truly actionable and insightful data.  Your traffic is up... so what!!?  Is that traffic converting?  Could it be an automated robot hitting your site, inflating your numbers?  We focus on the data that matters most to your business.  Your web site should connect with your business goals, and very often there is a major disconnect there.  When consulting with your team on web analytics, we'll help you develop the key performance indicators (KPI's) that are tied into your web site's performance in accordance with your business goals.

We will help you to know which ads, radio and TV spots, online and offline campaigns are leading people to your site.  But more importantly, how many of those people are undertaking the tasks you want them to, like engaging your brand, completing purchases, signing up for newsletters, reading your blog, etc.?

Every business spends money on advertising and marketing.  The smart ones know which ads work and continue using them; the others continue to pour money down the drain without knowing if marketing dollars are working for their business.  You don't want to be that company guessing at what is working and what isn't.  Advanced web analytics can help you make the right decisions.