SEER Interactive is a Philadelphia-based Internet Marketing and search engine optimization company. The team of experienced web marketing strategists, analysts, and SEO consultants provide the necessary understanding and insights to maintain a positive return on investment for SEER's clients. SEER Interactive's services include not only search engine optimization and web analytics, but also web strategy consulting, online media buying, web design, and custom shopping carts. What sets SEER apart as a search marketing agency is that it puts analytics first - measuring beyond rankings, to leads, sales, and ROI. For more information on SEER Interactive, please visit thinkseer.com.
A Client's Successful Campaign with SEER
Business Challenge
This client had successfully deployed a pay per click marketing campaign on Google, Yahoo!, MSN, and other channels. Similar to many other companies, they found that the cost of search engine marketing was steadily increasing over time as competition entered the market. As a strategy to attract potential customers, the client knew that search engine marketing was effective and was producing tangible results. They were looking for a firm to help translate its successes in pay per click into an organic SEO campaign.
"Working with SEER Interactive has been a wonderful experience... Our ranking results were strong and we saw the results fast. Additionally, SEER is always troubleshooting and provides immediate notification of any issues or problems, along with recommendations and solutions. They are on the cutting edge of search engine optimization and keep their clients abreast of new trends and techniques. I would definitely recommend SEER to anyone who is looking to take their search engine exposure to the next level." Senior Marketing Analyst
SEER Approach
The SEER team initially conducted research to identify a keyword list that matched the interests of the client's potential customers as well as keywords that would drive the most qualified and, therefore, most valuable visitors to the site. SEER did not include branded keywords since the client already ranked well for terms that included its name. Once the keyword development was completed, both SEER Interactive and the client team worked collaboratively to optimize the use of keywords on select pages throughout the site, creating new content as necessary.
The SEER team also optimized the meta data and title tags on these pages. The client's website is additionally challenging because it has thousands of pages. SEER Interactive architected an internal linking strategy designed to provide the highest visibility for the site's pages.
SEER Interactive was a key part of transitioning the client's site during the implementation of a new content management system. The SEER team worked closely with the client's team and the CMS provider to ensure a smooth changeover for the 1500 page website, taking steps to make sure that all SEO changes previously made to the site were not lost in the transition, and in doing so, SEER and and the client were able to preserve the rankings they had already achieved and, in fact, increase rankings for many terms. This also minimized the impact that the CMS change had on site traffic. Furthermore, SEER Interactive aided the client in web analytics consulting to ensure tracking of SEO efforts to interaction with the site.
Results
Throughout the entire campaign, SEER Interactive provided the client with integrated reporting that combined SEO results with pay per click results, even though pay per click campaigns were managed by the client's team. This holistic approach gave the them an understanding of how multiple channels were driving traffic and converting into customers. After twelve months of an SEO campaign with SEER Interactive:
Keywords in the top 10 positions increased 500% on Google, 2100% on MSN, and 1850% on Yahoo!
90% of Keywords held top 10 positions on MSN; 100% of Keywords held top 30 positions on Google & Yahoo!
Non-branded search visits increased over 400% on Google.
Non-branded search visits increased across all important keyword groups.
The cost per visitor from search was one twelfth of the cost per visitor from PPC.
The client experienced a cost per visitor to a target page on the site from search that was 1/4 of the cost from pay per click.
