SEO Search Engine Marketing ROI Calculator

The SEER Interactive team has built this tool to allow you to manipulate various scenarios relating to search engine optimization / search engine marketing ROI. Drag the sliders below to determine what your ROI could be for various campaigns. For more information, point to the question marks.

conversion value

cssbody=[pop-body] cssheader=[pop-head] header=[Conversion Value] body=[What is your lifetime revenue per customer?]

$

cssbody=[pop-body] cssheader=[pop-head] header=[Budget] body=[Select the cost of a search engine optimization campaign.]

$15,000

campaign length

cssbody=[pop-body] cssheader=[pop-head] header=[Campaign Length] body=[Depending on the job, search engine optimization & search marketing companies typically work in 6 month increments. Remember a good search engine optimization company's results may last you for 2-3 years with only minor maintenance.]

6 months

cssbody=[pop-body] cssheader=[pop-head] header=[Search Volume] body=[Now get your keywords. Use the tools to get 10-20 keywords you'd like to rank well for. Total the volumes for the search volume per month.]

1,000

Search Term Suggestion Tool Keyword Research Tool

click through rate

cssbody=[pop-body] cssheader=[pop-head] header=[Click Through Rate] body=[Research shows that a pool of keywords with position #1 would produce a 50% click through rate.

An average position #5 would get clicked about 8% of the time.
A #10 is about 4%, #15 is about 1.5 and #20 is about 1%. <br /><br />

We estimate that a <b>good</b> SEO company would get an average of 7-10 ranking overall. Keep in mind the long tail of search engine marketing: while targeting 50 keywords in an organic campaign, it's possible to rank well for thousands of keyword combinations.]

1%

conversion rate

cssbody=[pop-body] cssheader=[pop-head] header=[Conversion Rate] body=[Of the visitors that click on a listing, how many will submit a lead or purchase an item?]

0.5%

lead to sale ratio

cssbody=[pop-body] cssheader=[pop-head] header=[Lead to Sale Ratio] body=[Of the number of leads received, how many turn into sales?<br /><br />
B2C e-commerce sites are 100%.]

1%

results

Clicks per month
Total clicks
Sales per month
Total sales
Revenue
ROI	0%

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